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CLIENT SUCCESS STORY

Death Wish Coffee Company
Death Wish Coffee Company sells coffee and merchandise online and through retail businesses across the United States. Introduced in an upstate New York coffee shop established by founder Mike Brown in 2012, the company gained national notoriety in 2015, when it earned a free commercial at Super Bowl 50 and again in 2018 and 2019, when specially packaged variants were supplied to astronauts in space. The privately-held company is headquartered in Saratoga, NY and operates a dedicated production facility in Round Lake, NY.
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SERVICES PROVIDED

Valuation
Strategic Advisory
M&A

OUR CLIENT

The privately-held company is headquartered in Saratoga, NY and operates a dedicated production facility in Round Lake, NY. Death Wish Coffee has become an iconic brand and is considered the world's strongest coffee!

THE PROBLEM

Death Wish Coffee is a high growth enterprise where managing the risk of such growth was paramount.

THE SOLUTION

SHG initially conducted a valuation for Mike Brown in October 2019 and continued working with him as a strategic business business advisor, including financial, operational and sales and marketing initiatives. In 2021 SHG worked with Mike Brown to identify TA Associates as a strategic partner. Our multi-year, multi-project relationship with Mike Brown and his leadership team included business valuations, strategic advisory, and M&A.
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